What Is Generic Content?
Steer clear of what we call “generic content“.
Definition : general, common, collective, nonspecific, inclusive, all-encompassing,broad, comprehensive, blanket, umbrella
It will bring your content marketing campaign down faster than a house of cards. Generic and ordinary will not work in 2015, rather hone your focus on “unusual” content that is informative, authentic, imaginative, authoritative and extremely engaging.
Create a sense of exclusivity and authenticity with your content. Ideally it should be content so exclusive that “only you are able to offer” and nobody else.
Stretch the imagination and research processes and generate content that makes its point in manner that is different, engaging, appealing and aligned with your predetermined marketing goals and above all else, ensure that the content is relevant, and authentic. Make sure your business objectives are aligned.