Social Media Optimisation
is a very important cog of digital marketing, in the past it was primarily used as method to increase brand awareness, now we use it to forge brand identity, cement a “connected” relationship with the consumer and to drive more traffic to your web properties, and if done correctly this will in turn boost more conversions.
Social visibility is only achieved by being active, engagement is key, but creating and posting great content that shares quickly is also only half the job done. One cannot simply schedule standardized posts to go out across all social networks.
The SEO and Social Media discipline is not just about creating and posting great content, it’s about promoting that content so that it achieves the results we are looking for. Consider the following when thinking about your social media and how to derive the best SEO value from it.
When we talk about Social Media Optimisation or SMO, there are a number of techniques we use in order to give you the best possible social campaigns covering all the major and not so major social search engines. The content and SMO strategy give you the lift you need to gain immediate traction in search visibility.
Social media is an extension and opportunity to entrench your value with your audience with carefully crafted content that is optimised, as if you’re creating content it better be optimised.
- Promotional Ads
- Social Ads
Social Media Marketing
- Google Trends
- Keyword Research
- Vanity URLS
There are a few things to keep in mind when optimizing for success, these are that social media fails without the use of content and optimization, success will take a while but your business will still be here in 5 years time, and social media is a loyalty program, and a conversation. Treat it as such.
Give Your Social Media A ClickAss Boost!
If you need a hand getting your business name where it’s needed then social media is a perfect place to start.
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