In 2017 we cant as small businesses we cant afford to stay in the sidelines and watch as this mammoth takes over and ruins our local small businesses for good. The state of technology and its advance, cripples us that are not in the know, and catching up is costly and time consuming.
Whilst I know that this video is not local to South Africa, the battle to educate is real, and it doesnt change, no matter what country you are in. The truth is that we access the internet via Google, Facebook, Twitter, the list goes on… And if we are not going to be thinking like you and me, and accessing our niche market via the same means we use those platforms then we are doing something wrong.
You have to know that not every paid online advertising model is a perfect fit, for example, a roofing company will have to follow a completely different solution to a blanket manufacturer. Such is the same for a publisher vs a marketplace. Im not saying that you wont need to advertise online, it really depends if youre growing a following or selling something. If youre wanting to do both, then you need to be looking at an earned media and paid for strategy.
All in all this is a great clip that highlights the conundrum from both sides.
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