Professional Digital Marketing Training

BRANDS | PUBLISHERS | SMES

This training module is designed to empower you and your teams in the delicate science that is social media. In 2017 its not about whether you do social or not but how well you do it.

  1. The social algorithms and platforms context
  2. Defining & understanding social search
  3. Creating social content
  4. Outreach programs
  5. Influencer marketing
  6. Social tactics to avoid
  7. Paid VS owned media
  8. Data, tracking & analytics
  9. Social selling
  10. Social marketing strategies

Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube, Pinterest

This training module is geared towards equipping you or your teams with a solid working understanding of how to use the internet for your digital marketing and the nuances that accompany them.

 

  1. History of Digital Marketing
  2. Email Marketing
  3. Display Advertising
  4. Search Engine Optimisation
  5. Paid Search Marketing
  6. Programmatic Marketing
  7. Mobile Marketing
  8. Basic Marketing Strategy & Planning
  9. Analytics, Tracking & Reporting

In this course you will stay ahead of the content marketing game. Examine all areas of content marketing, like content planning and strategy, the role it plays in digital, marketing and business strategiesas well as the components of an effective content marketing strategy. Learn to create, distribute and manage content.

 

  1. Content Marketing Overview
  2. Editorial VS Journalism VS Content
  3. Native, branded and brand content
  4. KYA – Know Your Audience
  5. Mapping Content to Audience
  6. Planning a Content Strategy
  7. Content Creation and Production
  8. Content Distribution
  9. Measuring Content Marketing
  10. Pitfalls to consider

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