Digital Marketing Solutions

clickass-banner-iconClickAss Digital Marketing Services

Search Engine Optimisation (SEO)

ClickAss will manage the On-Site and Off-Site SEO output, leaving you to run your business. As all sites are different and vary in size, SEO requirements will differ considerably per site. As a rule of thumb, contact us for a free detailed quote.

Consulting Service

Our SEO projects have included a variety of B2B and B2C industries including highly complex e commerce market places, television collaborations, news publishers, digital and PR marketing agencies.

But keep in mind, with SEO consulting it isn’t as much the industry that matters as the technique in which you execute.

In a nutshell we:

  1. Establish your achievable goals & objectives
  2. Apply Competitive UI intelligence metrics
  3. Research & analysis of your keywords & frequency
  4. Research the health of inbound links
  5. Create website improvement strategy
  6. Adapt & Add SEO
  7. Content keyword optimization
  8. Align editorial content & SEO with commercial campaigns
  9. Develop native and brand content advertising strategy.
On Page SEO

Optimization and Maintenance of :

Keywords,  Domain,  Meta Data, Internal Links, Tags, Page Titles, Anchor Texts, Bounce Rate, Exit Rate, Page Speed, Content, URL structure and Mobile Readiness.

An Ideally Optimized Web Page

An ideal web page should do all of the following:

  • Be hyper-relevant to a specific topic (usually a product or single object)
    • Include subject in title tag
    • Include subject in URL
    • Include subject in image alt text
    • Specify subject several times throughout text content
  • Provide unique content about a given subject
  • Link back to its category page
  • Link back to its subcategory page (If applicable)
  • Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)
Off-Site SEO

Off-site optimisation is the process of promoting your website across the web. The purpose is to build brand awareness, visibility and authority, and to improve rankings in search engines to attract visitors.

It’s an on-going process – not a once-off application.  The best approach to off-site SEO depends on the industry you operate in and your budget, but your overall strategy should consist of several of the following methods:

Link building, Social Audience Creation, Social Media Engagement, Search Engine Submission, Content Marketing, CSS, W3C & RSS Validation & Directory Submission,

Why is Off-Page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors, some other quality factors (linking structures) and off-page SEO.

Off page SEO gives  a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

SEO Content

To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts: “SEO” refers to search engine optimization, or the process of optimizing a websites image titles & Alt text, Linkbacks, Article, Post SERPS, Duplicate Content, Title tags, and Page content people can easily find it via search engines like Google.

So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.

Types of SEO content are : Product Pages, Blog Posts, Articles, Lists, Guides, Videos, Infographics, Slideshows, Glossaries, Directories

 

The SEO Audit

ClickAss offers easy to understand, full in depth auditing, using state of the art technology, our reports are available once off and on a monthly management option, we give you access to the CSV data of the audit, you have permanent access via drop box, you may ask for clarity in all areas, ClickAss is also the only company in SA that offers a competitive analysis with your audit, providing compelling insight.

Full SEO Audit

Why Does Your Site Need an SEO Audit?

Performing a search engine optimization audit of your web site is very important, and you can identify problematic areas that need improvement, and thus be able to create an action plan to rectify them. In addition, a good and regular check helps keep your website up-to-date with the latest developments in search marketing, to be effectively recognized by search robots and hopefully, as a result – one step ahead on some of your competitors in SERPs.

Our SEO report comes with recommendations and full list of faults, course of action and detailed breakdown of corrections and the link pages data,  deep insight, executive summary and competitive analysis.

What do we cover in this report exactly:

  1. Title
  2. Description
  3. Most Common Keywords
  4. Keyword Usage
  5. Header 1
  6. Robots.txt
  7. Sitemap
  8. Page Object
  9. Text-to-Code Ratio
  10. SEO URL friendly
  11. Broken Links
  12. GA
  13. Underscores
  14. Image alt
  15. Inline CSS
  16. Media Print
  17. Google Preview
  18. Keyword Cloud
  19. Deprecated HTML tags
  20. 9 Factor Speed Test
  21. Server & Security
  22. Mobility
  23. Social Media

 

Algorithm Penalty Audit

Manual removals of penalties and recovery plan. Basically we Check Google Webmaster Tools for warnings / Correlation of rank history with Google update history / Correlation of organic traffic history with Google update history. Check for “many to one” link issues from GWMT / Check for exact-match anchor text issues, site-wide and top pages / Check for partial-match anchor text issues, site-wide and top pages Manually review 100 links to give an indication of major problems, and we fix it. 

Social Media Optimisation (SMO)

Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social networks. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. That said, social media optimization is gaining importance as social sharing is increasingly being integrated into search results

SMO – Social Media Optimisation

Obviously, SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.

Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.

it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. We employ a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.

In  a nutshell this is what we do:

  • Reputation – build your reputation as a reliable qualified source
  • Engagement – encourage more engagement, sharing & reciprocate
  • Authority – become a notable authority in your field of expertise
  • Leadership – harness originality & creativity, be a Thought Leader
  • Social – be social, find and engage sociable experts in your field
  • Media – know your social media platforms to maximize influence
  • Optimization – improve technical aspects to increase optimization

SEO & SMO Consulting Option

ClickAss specializes in Campaign / Project SEO and offers consulting services that cover all of the below and more.

Content

ClickAss has a wide range of content services that come in 7 content formats: Video, infographics, meme’s, product reviews, PR publications, how to guides, E books, social media content outputs, from curation, aggregation and supply of content, content copy writing, content SEO. and content marketing content packs.

Content Marketing

One of the reasons some companies have hesitated to allocate resources to content marketing is that it can be difficult to really understand the benefits of content marketing. In my personal experience, ROI can be anywhere from 1000% to 4500%, if done correctly.

As award winning content marketing experts, we provide a full consulting service for content marketing, content marketing strategy development, content marketing advertising campaigns, the marketing content and the longevity insurance of that content.

Getting people to think more highly of your business certainly sounds great, but the results are truly quite remarkable. BUT, the respect and admiration of your audience will take time to build, as they require you to earn their trust. Sites that don’t care about quality are bound to give bad or misleading advice, making readers scratch their heads and wonder who they can trust. The objective for you is to be the authority, by proving you have content worth reading, that you have no dark motive for their data, and most of all that you would rather provide value and invest in your audience.

 

Content Strategy

Content strategy is the backbone of the operation, without which you wouldn’t be able to sustain an online presence.

With our content strategy,its the planning of content to be created and delivered to your users at the right place, and at the right time. In this digital world, getting your content out there isn’t just about marketing and promotion, it’s about looking at why your business is performing the way it is.

Businesses often allocate this task to a junior staff member, which isnt recommended, as it’s a bigger task than most assume. Digital content strategy involves building a scaffold of your digital content. You need to determine the structure of your content flow so you can get it out to readers, users and potential clients.

Content strategy isn’t just about the words on the page, it’s also about what comes with it. This includes embedding videos, infographics, animation, illustrations, podcasts, images and links to your content, to make it more engaging for the audience.

Content Skills Training

We train teams and individuals in the following:

Content Planning & Strategy

Optimizing On-Page Content

Dealing With Duplicate Or Plagiarized Content

SEO & Content Marketing

The Semantic Web & Beyond

With this training, you will be able to:

  • Deploy the latest SEO content planning and copywriting techniques
  • Use online tools to carry out keyphrase research
  • Write competitively in your sector
  • Deploy on-page optimisation writing techniques to improve search rank
  • Write effective metadata to improve search engine click through rates
  • Apply best practice content marketing techniques
  • Improve your CMS, blog or website architecture
  • Monitor duplicate or plagiarised content
  • Plan for future developments in semantic and entity search

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