Reviews, case studies and recommendations are the most powerful ranking factors, not only do they assure their fellow consumers of your worth and value they also help regulate an over populated industry. Most of our work here @ClickAss falls under very strict NDA’s so there isnt alot we can show you until we are finished with the contract, but what we can do is assure you that we know what we are doing.
Digital marketing is not restricted to SEM, PPC, SEO, SM or PR and ORM. Rather its a symbiotic relationship with all those disciplines. Some brands have specific KPI’s and some have no interest in SEO, some businesses need a little more strategy than others, some dont have the man power to manage campaigns, or the correct technology. But one thing is for certain, they all need digital marketing.
ClickAss Teamed Up With Glambition, Unilever, Kagiso Media And HowzitMSN & Took Hold Of Their Content Marketing To Produce A Winning Formula That Took Gold For Excellence In Content Marketing At The New Generation Media Awards
The content that supported this project, was part of a water tight content marketing strategy that encouraged and ignited unique conversations around relevant brand ( Unilever / Dove & Simple) personal care products, routines, practices and approaches for the South African woman, as seen in below image.
A playlist of all the Glambition TV Episodes, each episode was amplified to live online for a full month, creating longevity for the brands and the audience, allowing brand to fully entrench itself in the everyday beauty routines of women.
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Awards & Accolades
As winners of GOLD for Excellence In Content Marketing at The New Generation Awards, APEX Awards and a Silver Lourie, you are assured that we have a deep clear understanding of the requirements needed for success in content marketing.
What was Beauty Box?
ClickAss brains were appointed by MSN & Unilever to create a product that would ensure use of Unilever products, so we looked at all the other “sample box’s” that were available on the market, and realising that with only one competitor and more affordable products we could “clean up” with something a little different, a little more South African, a little more local and so much more affordable!
See we realised that not everyone can afford to buy the full size product inside other boxes, and we realised that this is entirely unfair to our unique South African Women. So we partnered with one of the world’s biggest brands, but most importantly one of South Africa’s best loved brands, Unilever.
The sample beauty box was filled with 9 – 12 full size samples, packed into a beautiful box, and then shipped. Avail nationwide, Clickass managed the website and social media, the fulfilment and distribution, packaging and procurement of product.
The project ran for 1 year and was effective from Jul 2012 to Jul 2013.
Brands involved in Beauty Box
The Buzz We Created
The Strategic Marketing Journal Interview
On The Global Trend Of Beauty Box’s
“There is nothing ambiguous about SA based Beauty Box owner and director Dee Stephens’ assertion that “sample boxes have taken the world by storm” South Africa is no different, albeit with only 2 direct competitors.
Online Beauty And Personal Care Female Distribution Program – Full e-commerce – Distribution & Fulfilment
A Different Approach
Beauty Box has followed a different approach, which is why Stephens doesn’t consider Rubybox a rival. “I work for brands, not consumers: by providing a brand solution to assist in getting their products directly to their target market. ” Beauty Box is aligned to the television series Glambition ( a women’s lifestyle TV programme on eTV ) and each box contains 10 or more full size products reflecting the themes featured in episodes.
Having established the online channel in September, Beauty Box now has just under 1000 subscribers who signed up for 3 months subscriptions. “This allows the brand to own the box at a time,” Stephens says.
Stephens also provided online native and branded content marketing solutions that defined each product and the related tactile experience.
The key objectives:
- Further drive occasion for usage and desire for product via digital channels.
- Draw-in an engaged and qualified audience for distribution of physical samples.
- Create opportunities for feedback and evangelism.
- Continue to build on the conversations started with Glambition
What did we achieve?
Website: 185 000k UB’s
Time on site: 7 mins
Pages Deep: 8-10
FaceBook: 6000 followers
Beauty Box Purchases: 3562 @ R280
1123% ROI in less than 6 months!