The Clickass blog will keep you up to date with country and industry specific news and data, infographics and video’s. Ass clicking thought leading blog.
ClickAss contributes to industry leading publishers, lending expertise and knowledge, data insights and future predictions.
From SEO to SMO with a touch or ORM and PR, woven into a tight fit with content marketing strategies and search marketing, you should find everything that is South Africa specific in here. Education is the beginning of greatness.
In 2017 we cant as small businesses we cant afford to stay in the sidelines and watch as this mammoth takes over and ruins our local small businesses for good. The state of technology and its advance, cripples us that are not in the know, and catching up is costly and...read more
What is not well-known by most is that, statistically, online competitions and promotions have no genuine consumer-data value at all. After a competition or promo win, winners may have zero intention of buying the product nor converting to brand only because they won; their goal could purely be “free stuff”.read more
“Mobilegeddon” Way back in 2014, we heard the faint whispers of this “Mobilegeddon” that was coming for all of us, brands especially; needless to say, we are finally there. However, that being said, the global data and facts don’t lie: eMarketer estimates (and it...read more
Firstly, it was never your audience to begin with, so the panic we all feel is somewhat exaggerated by this realisation. Let’s dive deep into what this means for us locally.read more
It will bring your content marketing campaign down faster than a house of cards. Generic content will not work in 2016read more
The new ad layout model predicts organic SERP genocide, as per the above, excluding the impact that Instant answers will have on search results, we also have to compete with the move on Googles part around local search…read more
Content is the only answer, content is the very lifeblood of the internet, without that we have nothing but a newspaper insert section of useless advertising online.read more
It’s no longer about the best TV campaign, the best banner campaign, homepage takeover, the best AD campaign, it’s not about the biggest billboard or the or the best radio campaign…read more
There is much ado about programmatic buying and advertising in the arena lately, it’s a little like teenage sex, everyone is talking about it but nobody is doing it right… yet.read more
In reality we are all looking for that hack, right? That “one button fixes it all” thing. The hack that defies the need for you to be a rocket scientist. We want instant gratification. Whilst it may look as though I am defeating the ends of justice hereread more
There is a misunderstanding about how social media & SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how. Social visibility is only achieved by being active, engagement is key, but creating and posting great content that shares quickly is also only half the job done.read more
In this past year I have had the pleasure of working with some of the largest news publishers in the country, the largest marketplace in SA, and some of the best digital agencies in town. And this is the insight I have for you.read more
SEO has evolved, like most things do, and what we knew and practiced 5 years ago would probably get us penalized by algorithms now. This infographic on old SEO vs new SEO will outline what has changed…read more
As brands settle down into their new roles as publishers, the natural progression will be content marketing, but the bar is set really high, they not only have to create long form quality content that builds audiences on their own site, they have to engage more deeply with their audiences in all channels, and knowing the difference between content marketing and social marketing is just the beginning.read more
Yep, Its official now in ways we could never have imagined, mobile has obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content dependsread more
State Of Digital Marketing 2015 Info graphic, visual data makes it clear that this industry needs maturityState Of Digital Marketing 2015 Infographicread more
The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and Content Marketing work hand in hand like a well-oiled machine.read more
Content marketing is the longevity of all your online marketing efforts. There are 10 golden rules to follow for success in 2015.read more
About.com, Answers.com and Wikihow.com all took serious knocks in traffic, a side effect that couldn’t have been predicted, attacking the quality of their content amongst other things, thus leaving devastation for these massive iconic sites.read more
With the arrival of the search wars and the algorithm updates to Twitter, Facebook and Google, not to mention the Instagram and Pinterest updates, I think it’s fair to say that the search wars have officially begunread more