Video Micro Moments Amplify User Intent

Video Micro Moments Amplify User Intent

Video Micro Moments:

google-micro-moments

Yep, Its official now in ways we could never have imagined, mobile has obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content depends.

This is by no means meant to jilt you, this is meant to scare you, force your mind to a dark place, If you realise like most publishers here in the southern African tip, you don’t have video content, nor do you know how to create it or monetize it let alone optimize it or market it….

Let’s be fair and take into consideration we have more cell phones than we have people in SA (59,474,500 vs 50,586,757), and knowing that mobile search outranks desktop, even Ad inventory is suffering!

What the 4,5 and 6 is a Video MICRO MOMENT… It’s a moment that happens in a … well, micro moment, there are many kinds of micro moments, they pop up in weird situations, but for relevance and in the light of giving you value and not confusion, we will look at the most important 4 for consideration when planning your video strategy, and the USER INTENT behind it. Understanding this could only benefit.

Micro Moments you can bank your strategy on:

1:

Video Micro Moments

The “I- want-to-watch-what-I-am-in-to” MOMENTS

53% of online video viewers watch to be entertained or inspired

User Intent – Feeding passion or interests

Your responsibility – KYA : Know Your Audience not their demographics

2:

MICRO MOMENTS

 

The “I-want-to-know” MOMENTS

70%  of Millennial’s WILL find a YouTube video on ANYTHING they want to learn

User Intent – Learning, researching, and exploring

Your responsibility – KYA : Know Your Audience not their demographics

3:

video-killed-the-radio-star-marketing-in-the-infinite-environment-11-638

The “I-want-to-do” MOMENTS – Seeking instruction and how to

“How to” searches on Youtube are UP 70% year on year!

User Intent – Seeking instruction and how to’s

Your responsibility – KYA : Know Your Audience not their demographics

4:

winning-with-video

 The “I-want-to-buy” MOMENTS

Best place to learn about products or services that interest 18-34yr olds.

User Intent – deciding what and how and where to buy

Your responsibility – KYA : Know Your Audience not their demographics

If you want to have a meaningful role in your audiences online consumption, you best figure out who they are, when they come, what their journey is etc… ‘

As I own a Beauty property, and nurture my social platforms, I know that YouTube experienced an unlikely trend, BEAUTY content grew by a whopping 50% between 2014 and 2015. How TO search went up 70% YOY. Knowing that, I grew my social audience without even trying hard. Winning ratio 60% Video, 40%% How To’s, 10% written content.

Key note:

If you have all these tools available to you, BE there when your audience is looking for “instant gratification” and build long-term satisfaction in the process. You need to rank in organic search first, then you need to add some paid search, use intent and context when creating video content, align your advertising natively and you have the winning formula.

The splintered users purchasing journey is now scattered in to copious micro moments, infinite supply of choices and messages, so brands best be there if they want to compete in the video revolution, or your competitor will be.

Amplify Your Search Visibility

Amplify Your Search Visibility

You can now amplify your search visibility with Google Knowledge graph and Twitter.  In the advent of Social Search and the new buzz term “Visibility” in SEO, its a breathe of fresh air seeing that all these search engines are finally working together, or at least it appears that way. This article will outline how to optimize like a PRO. Social media in 2015 is changing so fast that even well established brands and agencies are suffering with the latest algorithm updates. In this article we are going to have a look at how Social Media can be amplified via simple little tools and tricks.

Seeing as tweets are now available on Google search results, it makes sense to use Twitter to amplify not only SEO but SMO at the same time. Take a look at the below images.

Social Media Optimisation

Google knowledge graph and Twitter

We can see how the Knowledge Graph and Twitter and Facebook all come together…. A simple yet effective way of owning the google search space visibility and the organic listing.

Social Media Optimisation

Search appearance of knowledge graph and Twitter

Below is an image of the new Twitter dashboard offering so much more than average, their analytic dashboard is now actionable with ability to extract better ROI.

Twitter Amplification

Twitter is now for Brands in such a big way!

 

Is Syndicated Content Flagged As Duplicate Content In SEO?

Is Syndicated Content Flagged As Duplicate Content In SEO?

One of the biggest costs and investments for publishers is in content, and with the ability to make revenue out of content only really happening two years down the line, after massive financial and human investment, it’s easy to see why publishers large and small opt for syndicated content.

What is clear to me over the last few years working in the news publisher’s environment is that there are downfalls to the magic solution that is called SYNDICATED CONTENT. Not downfalls that most publishers are even aware of. The downfalls are squarely footed in SEO.

The question is simple, is syndicated content flagged as duplicate content in terms of SEO?

The answer is not so simple.

This is what Google says:

” . . . in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.

In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”

~ Google Webmaster Tools

So although there are no real penalties from Google, for using duplicated content, the SEO issues are real. Google will only show the article version that is most alike the users search term, as Google only wants to show one version of that article, and obviously we would prefer that version shown is the original, right? Well this is what Google says:

“If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.”

With everything being equal, in the case of syndicated content, the site that has the most DA ( Domain Authority), most backlinks, that is perhaps even older than the originator, the chances of the search engine ranking the version on the site that is stronger is very high.

There are simple SEO rules and tactics that can be used to prevent the issues mentioned above, methods that will allow you to rank individually and separately for the same content.

Author: Dee Stephens

MD: ClickAss Pty Ltd

How Long Does SEO Rank Take?

How Long Does SEO Rank Take?

In this arena there is a misguided misunderstanding of how SEO will affect your ranking. One of the many questions asked is How Long Does SEO Take To Rank Me At #1 .

In essence the answer is not as simple as one might think, as the question is seriously misguided. That question and the SEO rank practice has long out dated that kind of mind set. In the not so distant past, that was entirely true.

Lets look at how things have changed.

In the past the strategy was to identify keywords relevant to your business, then we identify keywords that get the most traffic, and after that we identify keywords that were not very competitive…thus highlighting and exposing the 5-10 “golden keywords” that would bring about almost all of your traffic?

SEO rank

” I need to be #1 for my keywords” When approached with that very question, I know that the person is stuck inside that paradigm of thinking. For in comparison to the long tail of search, that particular keyword strategy is all wrong. There is no golden metric, single rule or small group of keywords that is or will drive a lot of traffic to your site. In a nutshell, if you are focused on a small batch of keywords generic to your business, chances are you’re not being found by those searchers who ARE looking for you.

Natural Language Search is increasingly driving SEO, as real people are asking the long question, using more detail in their queries and voice search ( Google NOW) is fast coming up in the way SEO is done. So as the searchers are including more and more detail in their search terms, it makes sense that we should cater for these “long tails” by being more relevant. Keep in mind that these are REAL people asking a search engine the question, exactly what Google Hummingbird Algorithm is designed for. In addition, the reality is that the number of searches we get from the long tail search is far greater than what we would hope to get for a batch of “golden keywords”

Rankings… yes they matter, but not as much as you think they do. Well they shouldn’t be your primary focus. Seer Interactive founder, Wil Reynolds has a saying he is fond of: “If, by asking “How long does SEO take to start working?” you mean “How long will it be before I get top rankings?” then you’re mistaking outputs for outcomes.”

Now the question becomes: How long does SEO take to start working? The right question and there is no simple answer. What I can tell you is that it depends on a few factors like what SEO already has been done, how trustworthy your site is, how long your site has been around, quality of site, content ratio’s, link profiles, technical SEO, validation, only to name but a very few.

SEO only works once it has gained VELOCITY. It generally takes about 4-6 months to start seeing results, but this is only the start, as you should be expecting to see double the traffic in month 12 rather than expecting it in months 1-6. Its a clear factor, SEO must be done continuously, its not a once off application. You do not just plug and go.

So many times I have heard the following; “Sorry we are just not getting the results we wanted to see to justify the cost”, and this tells me that these people have a unrealistic expectation. If you cannot afford top budget for a good SEO consultant or firm for MIN 12 months, you’re better off investing that budget in something else. SEO is a LONG TERM online marketing tactic, and should never be seen to be a quick fix.

With proper investment in SEO, coupled with a strategy for the LONG HAUL, SEO is the marketing tactic with one of the BEST ROI’s out there.